Nowadays online shopping is getting good boom in India. Major proportion of online population shops online nowadays. As a result of this, the number of online shopping portals are increasing day by day. Indiamart.com, flipcart.com, snapdeal.com are examples for the success stories in the field of online shopping portals. Not to forget ebay which is the king of online shopping world. Most of these portals focus on selling cloths, shoes, jewellaries, funitures, variety of electronic goods and other stuff. But, I ask you, have you ever heard of a online shopping portal which sells only green products , i mean eco friendly products? If not you must visit Greenandgoodstore.com which sells only eco friendly products.
Aparna Bhatnagar is the founder of Greenandgoodstore.com, an MBA from Indian Institute of Management Ahmedabad, she has worked with Dun & Bradstreet, Citibank, ICICI and M2i Consulting and has vast experience in developing data backed analytical solutions for Marketing, Finance and Risk management. She has also helped develop and implement analytics driven solutions for some of the leading Banks and Credit Bureaus in Central Europe and Middle East. She holds a Masters Degree in Economics from Delhi School of Economics and a Bachelors Degree in Economics from Lady Shri Ram College, New Delhi. At the store, she is responsible for its day to day management and operations.
Piyush Verma is the technical head, web developer, web designer of this green venture. In addition to these innovative mindsgreenandgoodstore team is equipped with good team of master minds who are all experts in their respective areas.
Greenandgoodstore is the winner of MarutiSuzuki WagonR Think big challenge 2011. The founder Aparna Bhatnagar presented the idea at the event and was successful in convincing the judges. I think the event helped this venture to attract some good amount of investment from investors.
Greenandgoodstore provides variety of echo friendly products. Among them traditional handicrafts, eco friendly rakhis,oraganic soaps, Organic cotton cloths are few which I found very interesting. One very nice thing about this site is that we can plant a tree just by a click as a part of charity that we can do online. It also offers some gifts for certain number of plants planted by us.I appriciate their effort to spread the green message.
In the rush of various online shopping portals which are currently ruling the industry, how greenandgoodstore is going to get major market share which must be one of their goal as a business , we have to wait and see. I would call this green venture as an "entrepreneurship with green cause".
This is it for today. I will come back to you soon with another brand new interesting article, till then just wait...
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